When I think about marketing my blog, I don’t think of PR. But, blogging is a unique business requiring unique and numerous channels of marketing. There are the usual word of mouth, article submission sites like ezinearticles.com, getting well known guest bloggers to write an article or two on your blog, and so forth. But, PR, really? Well, Poles Apart Design is ready to announce a new partnership with an email marketing company, Constant Contact, and we’re looking to get the news out there quick, fast and hard. But, we’re still a new and small company.
I checked out a couple of PR sites like PR Newswire and Business Wire. Then I checked out PR Web and was quite impressed with what they had to offer, but more so with how they presented it to me. Check out this smart, creative way PR Web used video to market their PR services: