Entries from the Month of January 2008

Getting Your Website and Blog Noticed with Online PR Services

January 13th, 2008 · No Comments

When I think about marketing my blog, I don’t think of PR. But, blogging is a unique business requiring unique and numerous channels of marketing. There are the usual word of mouth, article submission sites like ezinearticles.com, getting well known guest bloggers to write an article or two on your blog, and so forth. But, PR, really? Well, Poles Apart Design is ready to announce a new partnership with an email marketing company, Constant Contact, and we’re looking to get the news out there quick, fast and hard. But, we’re still a new and small company.

I checked out a couple of PR sites like PR Newswire and Business Wire. Then I checked out PR Web and was quite impressed with what they had to offer, but more so with how they presented it to me. Check out this smart, creative way PR Web used video to market their PR services:

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Tags: SEO and Web Marketing · Tools · Web & Blog Business

Take Your Blog Mobile

January 12th, 2008 · No Comments

It’s always a good thing to give your blog readers as many options as possible to subscribe to your blog. RSS feed and email are the most common. But how about letting them subscribe using their mobile devices like a PDA.

You’ve got a couple of options. For one, there are a couple of WordPress plugins that can make your posts viewable on a mobile device:

WordPress PDA Plugin: Wordpress PDA plugin enables the wordpress blog viewable for PDA browsers. It is really simple plugin which detects the browser agent and loads a simple theme on fly. The plugin comes with a theme folder which acts like normal theme with all the functionality of wordpress theme.

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Tags: (Web) Technology · Blogging · Innovation · Tools

Our Love Affair With WordPress: Part 4, Episode 3 - Edit Your Theme (Template)

January 6th, 2008 · No Comments

We love WordPressIn Part 4, Episode 2 of Our Love Affair With WordPress, we chose the Harmony WordPress theme as our template for Perfect Fit, our fictional bra-fitting business. Again, bearing in mind that Perfect Fit is an unusual business, the theme layout is standard but we want to add a little something extra to make it special. In Episode 1 you learned what steps to take to create your ideal blog or website. At this stage, we’ve already decided on the tone or mood of the website, the layout and navigation. And now we have a theme on which to recreate our ideal structure and navigation before setting the mood. The next step now is editing your theme so that the layout is exactly what you planned before dressing it up in something sexy.

The Harmony theme is almost the ideal layout for Perfect Fit. Only a few things need to be moved around or added:

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Tags: Blogging · Design and Development · Our Love Affair w/ WP · WordPress

Our Love Affair With WordPress: Part 4, Episode 2 - Pick Your Theme (Template)

January 2nd, 2008 · No Comments

We love WordPressIn the last installment of Our Love Affair with WordPress we discussed blog design in all its glory and step by step. You learned that design is more than the way the blog looks, it’s also the way a blog is structured. Now, let’s assume you’ve followed the first three steps in the seven steps to blog design in Episode 1: you’ve defined the purpose of your site, set goals, have a mood in mind and have developed an information architecture (structure and navigation) that’s ideal for your site. Now it’s time to put it all together using WordPress as your content management system.

You can approach creating your blog in two ways: 1. Use and modify one of hundreds of free themes available at the official WordPress themes site themes.wordpress.net, or other unofficial but equally wonderful sites like Wordpress Themes, WordPress Theme Park or visit Using Themes at WordPress.org for a non-exhaustive list of sites with free WordPress themes you can download; or 2. Visit WordPress’s Stepping into Templates page on how to create your own theme from scratch.

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Tags: Blogging · Design and Development · Our Love Affair w/ WP · WordPress