Can Your Blog Be Worth Millions?

March 28th, 2008 · No Comments · Category: Blogging · Web & Blog Business

We’re ba-aaack! Refreshed and ready to inform and delight! So, this morning I was reading an article from Weblog Tools Collection about the 25 most valuable blogs and was stunned! These blogs are worth millions! I was just talking with a co-worker about blogging. She had been listening to a book on tape a few weeks back and she heard the term “blog” for the first time. Ever since then, she says she has seen the word “blog” everywhere. Anyway, I thought it was interesting that just after I was talking to my co-worker about that, that I read an article about this “blog” phenomenon that’s still so very new to so many people, but apparently can be worth millions…one day…if done right…and about tech stuff…or celebrity crap…or political yadda yadda.

Look at the first top ten below:

1.The Gawker Properties: $150 million.
2.MacRumors: $85 million.
3.Huffington Post: $70 million.
4.PerezHilton: $48 million.
5.TechCrunch: $36 million.
6 (tied): Ars Technica $15 million; Seeking Alpha $15 million.
8 (tied): Drudge Report $10 million; Mashable $10 million.
10. GigaOm: $8.4 million.

Crazy, huh? These estimations are based on a variety of things like page views, revenue, ranking, etc. so who knows how accurate they are but even if they’re off by a $1million, damn! Now I’ve never got into blogging to make money and actually post very little here about making money blogging ’cause I don’t think it’s important and there are already so many great blogs out there already who specifically cater to that topic. But, this article made me think about how more widespread and popular blogging has gotten in just a few years. Yet at the same time in concerns me that most of the top 20 most valuable blogs are about technology. Of course I am a fan of technology, I couldn’t be a serious blogger if I weren’t. But, it made me think, ‘what does it take to become a very popular blog and one that’s worth millions?’ Taking a look at the list, which includes The Huffington Post, TechCrunch, Prez Hilton and The Superficial, maybe the key is to go either low brow or high brow to horde the masses to your weblog URL? Hmmmm….

Anyway, think on it. In the meantime, visit the original article at 24/7 Wall St.

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