Starting a business, I read a lot on marketing, advertising, promotions online and offline and a common method of generating more leads was giving something away. Free tutorials, free whitepapers, free samples of my services, etc. It’s uneasy to give away my time and sweat, but as a business owner, perhaps it’s part of the process to give a little away to get a little back that’s worth a lot more. This afternoon I came across this article at The Blog Herald (a great resource, by the way) titled “The Value of Free Information?”. The following is an excerpt that stood out most.
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November 21st, 2007 · 1 Comment
Tags: Web Content