It’s a difficult thing to write and non-writers take it for granted that readers don’t want to read bad writing. Bad writing is like bad singing. If you’ve seen the auditions for American Idol, you get my meaning. Anyway, bad writing is especially offensive on the web because the web is meant for readers irregardless of this new dawn of videos, photo galleries and emoticons. Just like the web won’t replace books, no matter what people say (and fear), images won’t replace text as the major form of communication no matter how evocative the image. Not that an emoticon can be that evocative to begin with. And yes, a picture says a thousand words, but the words they say can’t always be left to the imagination of the viewer if you’re trying to get your point across. I’m a big proponent of distinct communication. What I mean by distinct is that no matter the medium and no matter the context, what you’re saying should be evocative of the the tone in which you mean it, and the context in which you put it. Obviously you should write what you mean as clearly as you can, but more than anything, humans being what they are, the way something is said is as important as what’s being said. This may seem like a lot of effort for web content, but to stand out on an Internet with over a 100 million web pages, it warrants a little consideration at least, right?