The Business of Blogging: Separating Information Safely Shared From Skills That Should Not Be

January 31st, 2008 · No Comments

information is not skills

When I first began this blog, I suffered the same conundrum many beginning business bloggers suffered: How much is too much information? I didn’t want to give away so much info that the services my business offers can be of no use to them. It’s not as dire as giving away trade secrets, but blogging about WordPress design, content, tools, plugins, etc. sometimes means teaching readers how to, when to, and the where to of what I do, on some level. But, does it mean my readers can go out, install, develop, design, update, maintain, and fix bugs in their blogs after they read my posts? Not really. I don’t give away trade secrets, sure (not that much is “secret” in these days on the information superhighway). But, most importantly I’ve learned and I am still learning that what I know is one thing, what I and my business can do is another. Other business bloggers should know this too.

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Tags: Blogging · Essentials · Web Content · Writing